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via finance.yahoo.comCapital Markets

Salesforce to acquire Braze for about $5.66 billion in cash

FROM THE WIRE · FINANCE.YAHOO.COM

SAN FRANCISCO & NEW YORK, October 20, 2026--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the world's #1 AI CRM, today announced it has entered into a definitive agreement to acquire Braze (NASDAQ: BRZE), a leading customer engagement platform, for approximately $5.66 billion in…

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MARKET IMPACTHIGH✦ News Impact agent estimateTone: expected bullishA $5+ billion software acquisition is significant for the sector and the target stock.AI-generated summary
✦ IN BRIEF · AIAI-generated summary
  1. 01Salesforce signed a definitive agreement to acquire Braze.
  2. 02The enterprise value is approximately $5.66 billion.
  3. 03Braze Class A shareholders will receive $47.50 in cash per share.
NEWS IMPACT AND MARKET REACTIONChange since the story · reference
Braze, Inc.BRZEStock30.04 USDAwaiting tradestoday +2.39%Positive Salesforce, Inc.CRMStock241.26 USD-0.49%today -0.49%Neutral
Impact and summary are estimates by the News Impact AI agent, not financial advice.Open in Markets

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