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via finance.yahoo.comBusiness & Companies

Salesforce to buy marketing platform Braze for $5.7 billion

FROM THE WIRE · FINANCE.YAHOO.COM

(Bloomberg) -- Salesforce Inc. has agreed to buy Braze Inc., an artificial intelligence-powered platform for marketers, for almost $5.7 billion in enterprise value. Most Read from Bloomberg World's Largest Retirement Community Set to Borrow $180 Million Zelenskyy Says Trump Is…

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MARKET IMPACTHIGH✦ News Impact agent estimateTone: expected bearishA major software acquisition by a large-cap peer, with Salesforce shares falling on the news.AI-generated summary
✦ IN BRIEF · AIAI-generated summary
  1. 01Salesforce will buy Braze for almost $5.7 billion in enterprise value.
  2. 02The price is $47.50 per share.
  3. 03The deal is expected to close in Salesforce's fiscal 2028.
  4. 04Salesforce stock fell about 2.7%.
NEWS IMPACT AND MARKET REACTIONChange since the story · reference
Salesforce, Inc.CRMStock243.69 USD+0.51%today +0.51%Negative Braze, Inc.BRZEStock30.04 USDAwaiting tradestoday +2.39%Positive
Impact and summary are estimates by the News Impact AI agent, not financial advice.Open in Markets

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