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via go.forrester.comTech & AI

AI Search Is Growing Faster Than Its Business Model

FROM THE WIRE · GO.FORRESTER.COM

Big Tech earnings this week put a spotlight on the monetization dilemma at the heart of AI-integrated search. The growth of Google’s AI Mode is proving to be a double-edged sword: investments in conversational search are fueling Google’s fastest year-over-year search query…

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MARKET IMPACTNEUTRAL✦ News Impact agent estimateTone: neutralGoogle's AI search monetization dilemma is relevant for Alphabet's stock outlook.AI-generated summary
✦ IN BRIEF · AIAI-generated summary
  1. 01Google's AI Mode growth is a double-edged sword.
  2. 02Google's search query growth is the fastest in five years.
  3. 03Advertising revenue growth slowed to 12%.

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