Ben & Jerry's founders explore deal to separate brand from Magnum
FROM THE WIRE · LIVEMINT.COM
Ben & Jerry's co-founders Ben Cohen and Jerry Greenfield are exploring a deal to separate the ice cream brand from owner Magnum and place it under an employee stock-ownership plan. Magnum has rejected a sale, citing costs and risks to the brand's social mission.
Read at the source ↗MARKET IMPACTNEUTRAL✦ News Impact agent estimateTone: neutralA possible separation of a food brand from Magnum, though Magnum has already rejected a sale.AI-generated summary
✦ IN BRIEF · AIAI-generated summary
- 01Co-founders Ben Cohen and Jerry Greenfield are exploring a deal to separate the brand.
- 02The aim would be to place the brand under an employee stock-ownership plan.
- 03Magnum has rejected a sale, citing costs and risks to the brand's social mission.