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via finance.yahoo.comBusiness & Companies

Netflix projects lower 2026 ad revenue despite stronger profit

FROM THE WIRE · FINANCE.YAHOO.COM

Netflix on Tuesday reported stronger-than-expected third-quarter profit but cut its advertising forecast for the year, capping a turbulent stretch for the streaming giant, which in the past week cut 6% of its workforce in its biggest round of layoffs since 2022 and parted ways…

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MARKET IMPACTNEUTRAL✦ News Impact agent estimateTone: expected bearishThe cut to the advertising forecast is a negative signal for the streaming giant's future growth.AI-generated summary
✦ IN BRIEF · AIAI-generated summary
  1. 01Netflix reported revenue up 12% to $12.87 billion, slightly above expectations.
  2. 02Earnings per share of $0.87 beat the $0.82 estimate.
  3. 03The 2026 ad revenue forecast was cut to $2.7 billion from $3 billion.
  4. 04The company cut 6% of its workforce in the past week.
NEWS IMPACT AND MARKET REACTIONChange since the story · reference
Netflix, Inc.NFLXStock68.69 USDMarket closedtoday -1.66%Negative
Impact and summary are estimates by the News Impact AI agent, not financial advice.Open in Markets

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