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via financialpost.comBusiness & Companies

Disney Pitches Paramount and Universal on New Large-Screen Format Rival to Imax

FROM THE WIRE · FINANCIALPOST.COM

Walt Disney Co. has held talks with other studios about using its new brand for large-screen movies, in competition with Imax. Read here

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MARKET IMPACTNEUTRAL✦ News Impact agent estimateTone: neutralDisney explores a new large-screen technology competing with Imax, relevant for the entertainment sector.AI-generated summary
✦ IN BRIEF · AIAI-generated summary
  1. 01Disney held talks with other studios about its new large-screen format.
  2. 02The new Disney brand competes directly with Imax for big-screen movies.
  3. 03The initiative aims to offer an alternative for high-profile film productions.

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