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via livemint.comBusiness & Companies

Smirnoff Ice enters India as United Spirits bets on ready-to-drink market

FROM THE WIRE · LIVEMINT.COM

The company has introduced two variants - Smirnoff Ice and Smirnoff Ice Max - with alcohol by volume (ABV) of 4% and 8%, respectively, in flavours including Jamun, Cranberry and Citrus. To begin with, the company has started sales in Goa, Bengaluru and Mumbai.

Read at the source ↗
MARKET IMPACTNEUTRAL✦ News Impact agent estimateTone: expected bullishA spirits brand's expansion into the Indian market represents routine growth strategy for United Spirits.AI-generated summary
✦ IN BRIEF · AIAI-generated summary
  1. 01United Spirits introduced Smirnoff Ice and Smirnoff Ice Max with ABV of 4% and 8% respectively.
  2. 02Products are available in flavours including Jamun, Cranberry and Citrus.
  3. 03Sales have begun in Goa, Bengaluru and Mumbai as pilot markets.

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