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via thehindubusinessline.comTech & AI

AI agents replace human traffic, publishers face monetization crisis

FROM THE WIRE · THEHINDUBUSINESSLINE.COM

AI agents now drive over half internet traffic, shrinking human visits and forcing publishers to rethink monetization as pay-per-use models emerge.

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MARKET IMPACTNEUTRAL✦ News Impact agent estimateTone: expected bearishReport on AI agents replacing human traffic is relevant for media and tech but reflects structural trend.AI-generated summary
✦ IN BRIEF · AIAI-generated summary
  1. 01AI agents now drive over 50% of global internet traffic.
  2. 02Shrinking human visits force publishers to rethink monetization models.
  3. 03New pricing models like pay-per-use emerge to adapt to traffic shift.

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