Global companies face over $35 billion in losses from U.S. tariffs

According to Reuters, global corporations have reported more than $35 billion in combined losses linked to U.S. tariffs. However, new trade agreements with the European Union and Japan have helped many firms revise their forecasts downward, as uncertainty in global markets begins to ease.

Major international companies continue to face significant costs stemming from tariffs imposed by the United States under President Donald Trump’s trade policy. The overall financial impact on profits and sales is measured in tens of billions of dollars, though the pace of losses is starting to slow.

The hardest hit sectors include automotive manufacturing and consumer goods. Toyota has estimated its tariff-related costs at nearly $9.5 billion, while Nike, H&M, Ford, and Volkswagen have also reported rising expenses and shrinking margins. Many brands are offsetting the impact through price increases, a move already affecting consumer behavior.

Following new trade deals with the EU and Japan, companies such as Sony, Remy Cointreau, and Pernod Ricard have improved their outlooks, reflecting growing optimism. Analysts note that businesses are slowly returning to planning and investment activities that had been on hold amid the prolonged uncertainty.

Nevertheless, risks remain. President Trump has once again floated the idea of imposing 100 percent tariffs on Chinese goods, a move that could spark renewed tensions in global trade.

The International Chamber of Commerce describes the current environment as “less panic, but greater complexity.” For most companies, tariffs are no longer seen as a crisis but rather as a permanent factor requiring flexible management and strategic adaptation.