Galatasaray and Puma sign new €83m decade-long partnership
The renewed agreement marks the most valuable kit deal in the Turkish club’s history, featuring substantial performance-related bonuses and expanded global collaboration.
Istanbul giants Galatasaray have extended their partnership with Puma until 2036. The new contract is reportedly worth at least €83 million, with an additional €14.5 million available through performance bonuses. Under the agreement, Puma will continue to produce the team’s kits, training apparel, and fan merchandise.
The relationship between Galatasaray and Puma began in 2023, when the German sportswear brand replaced Nike as the club’s official kit supplier. The previous five-year deal was valued at around €25 million, meaning the new extension represents a major commercial leap for the Turkish powerhouse.
Club president Dursun Aydin Özbek described the partnership as a strategic milestone that goes beyond sponsorship. He emphasized that Puma’s commitment to innovation and sport aligns with Galatasaray’s ambition and competitive spirit, helping strengthen the club’s presence both on the field and globally.
UCapital Asset Management LLP or group companies may have commercial relationships with the companies mentioned. This content is not financial advice.
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