Adidas reports North American sales decline as tariffs and Yeezy exit weigh

Adidas’ third-quarter results show mixed performance, with global revenue hitting a record but North American sales falling 5% amid trade pressures and the end of the Yeezy line.

Adidas reported a 5% drop in North American sales in the third quarter, as the lingering effects of the discontinued Yeezy sneaker line and U.S. tariffs dampened demand. The company cited a “volatile global environment,” particularly in the United States, as a key challenge.

Despite regional weakness, global revenue rose 3% to €6.63 billion ($7.73 billion), marking a record for the brand. Excluding Yeezy, Adidas’ sales grew 12% worldwide and 8% in North America, underscoring the strength of its core products.

CEO Bjorn Gulden said the company continues to face “uncertain market conditions” due to trade policies and shifting consumer sentiment but highlighted improving performance in Europe and Asia. Adidas expects moderate growth through 2026, driven by strong demand in running and lifestyle categories.