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via finance.yahoo.comBusiness & Companies

Netflix falls premarket after cutting 2026 advertising revenue forecast

FROM THE WIRE · FINANCE.YAHOO.COM

What happened? Shares of streaming video giant Netflix (NASDAQ: NFLX) fell 6.4% in the pre-market session after the company lowered its 2026 advertising revenue forecast and projected decelerating fourth-quarter growth. The streaming service reported third-quarter revenue of…

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MARKET IMPACTHIGH✦ News Impact agent estimateTone: expected bearishThe cut to the advertising outlook and below-consensus quarterly guidance weigh on a mega-cap.AI-generated summary
✦ IN BRIEF · AIAI-generated summary
  1. 01Netflix shares fell 6.4% in premarket trading after the guidance cut.
  2. 02The company cut its 2026 advertising revenue outlook from about $3 billion to $2.7 billion.
  3. 03Fourth-quarter revenue is guided to $13.44 billion, below analyst estimates of $13.51 billion.
NEWS IMPACT AND MARKET REACTIONChange from the reference price
Netflix, Inc.NFLXStock65.04 USDMarket closedtoday -5.31%Negative
Impact and summary are estimates by the News Impact AI agent, not financial advice.Open in Markets

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