Meta to give EU users choice on personalized ads, EU Commission says

Users of Meta Platforms Inc.'s social network in the EU are set to gain more control over their data and be shown fewer personalised ads, the European Commission said.

The parent company of platforms Facebook and Instagram has committed to changes to comply with the EU's Digital Markets Act (DMA), the commission said.

"Meta will give users the effective choice between: consenting to share all their data and seeing fully personalised advertising, and opting to share less personal data for an experience with more limited personalised advertising," a press release said.

The options are to be available to users from January 2026.

The planned changes are linked to a long-running dispute between the commission and Meta.

In April the EU's executive arm fined Meta EUR200 million (USD232.9 million) for breaching the DMA by not giving users sufficient opportunity to choose an option that used less personal data.