Elkann: “Ferrari is not just a company, it’s a lifelong passion”

“This is personal for me.” With these words, Ferrari chairman John Elkann opened the Capital Markets Day, reaffirming his deep personal commitment to the brand. “I’m speaking as president, as majority shareholder, and above all in the name of a passion that has lasted my entire life — my passion for Ferrari.”

Elkann emphasized that this commitment extends beyond the company itself, describing it as “an act of dedication to Italy,” to Ferrari’s employees, its “beloved Ferraristi,” and its “faithful fans, eager to see us win again in Formula 1 as we are doing in endurance racing.” He also praised the company’s partners and the wider Ferrari community, “who share with us the belief that Ferrari is not just a company, but a vital and unstoppable force.”

During his address, Elkann highlighted the company’s strong financial foundation and long-term vision. Since Ferrari’s initial public offering, he said, the company has invested €6.5 billion in capital expenditures, laying the groundwork for sustainable growth and future innovation.

“Ferrari today is a stronger company than ever,” he stated, underlining that these investments have positioned the automaker to maintain its leadership in both performance and technology.

The Capital Markets Day marks a key moment for Ferrari as it outlines its future trajectory — balancing the legacy of craftsmanship and racing excellence with new challenges such as electrification and sustainability. Elkann’s remarks were not only a reaffirmation of Ferrari’s corporate strategy but also a personal declaration of loyalty to the brand’s spirit: one that merges Italian heritage, innovation, and passion into a symbol of excellence recognized worldwide.