Apple unveils iPhone 17, Apple Watch and AirPods upgrades

Apple Inc on Thursday unveiled its thinnest phone to date, the iPhone 17 Air, alongside AirPods and Apple Watch upgrades.

The iPhone 17 Air has a larger 6.3-inch display and is powered by a new A19 chip to help power Apple AI features. The front camera has been upgraded, with a wider field of view and new sensor allowing landscape photos to be taken without having to rotate the phone.

Apple called it "the best camera system we've ever made".

As the company navigates US tariffs, it raised the price on the iPhone 17 Pro to USD1,099 from the 16 Pro starting price of USD999. The USD899 iPhone 16 Plus is replaced by the USD999 iPhone Air.

The Apple Watch Ultra 3 has an improved display, satellite connectivity and added 5G coverage. The starting price remains at USD799, as does the price of Apple's other Apple Watch lines.

The AirPods Pro will retail at USD249, the same as the current generation. The upgraded model includes live translation and improved noise-cancelling and battery life.

The company said its latest iPhone operating system update, which features a visual redesign called "liquid glass", will be released Monday.