ProSieben discusses €250 million Verivox sale to Moltiply

ProSiebenSat.1 Media SE is in talks to sell price-comparison site Verivox to Italy’s Moltiply Group, as the German broadcaster seeks to divest non-core assets and focus on its entertainment business.

ProSieben discusses €250 million Verivox sale to Moltiply

A deal could be reached as early as January, with Verivox potentially valued at over €250 million. Talks are ongoing but could be delayed or fall through, and private equity firm General Atlantic, which holds a minority stake in ProSieben’s NuCom division, will also have a say.

MFE urged it to sell non-core assets

ProSieben has been shifting its focus to entertainment and exploring options to offload unrelated operations. MFE-MediaForEurope, the broadcaster’s top shareholder, has urged ProSieben to sell non-core assets to reduce debt.