Sony strengthens sports offering with KinaTrax Analytics expertise

Sony Group Corp said Wednesday it has expanded its sports data business to include player performance data with the acquisition of KinaTrax Inc.

Sony strengthens sports offering with KinaTrax Analytics expertise

The Tokyo, Japan-based technology conglomerate has acquired Boca Raton, Florida-based KinaTrax to provide its sports data business with biomechanical and analytics expertise and markerless motion capture technology for in-game performance data.

"The camera systems are currently deployed in more than 75 stadiums and labs across organizations — Major League Baseball, Minor League Baseball, and the National Collegiate Athletic Association — and are expanding to additional sports leagues," Sony said.

"The comprehensive data acquisition and analysis toolset is operationalized for everyday use by players, GMs, coaches, trainers, medical staff and researchers, providing value beyond traditional scouting, coaching and training."

Sony Integrates KinaTrax into Sports Division to Boost Data Analytics Synergies

KinaTrax will be integrated into Sony’s sports business alongside its subsidiaries Hawk-Eye, Beyond Sports, and Pulselive to add synergies to maximize the use of sports data for athletes, teams, leagues, and fans.

Rufus Hack, CEO of Hawk-Eye, Pulselive, and Beyond Sports, said: “By welcoming KinaTrax to the family, we are excited to further expand our offering as part of our mission to unlock the power and emotion of sports through data. We are incredibly privileged to partner with most of the world’s leading sports leagues. This acquisition allows us to broaden our proposition with new biomechanical insights in the critical and growing field of player performance.”