Prada closes nine months of 2025 with 9% revenue growth

The Prada Group ended the first nine months of 2025 on a positive note, reporting net revenue of €4.07 billion as of September 30, up 9% year-on-year. This marks the 19th consecutive quarter of growth for the company.

Retail sales reached €3.65 billion (+9.3% year-on-year), driven by solid demand and full-price sales. In the third quarter, revenue grew by 7.6%.

The Prada brand showed resilience, with sales down 1.6% over nine months and 0.8% in the third quarter, while Miu Miu continued its strong momentum — up 49% in the first half and 29% in the third quarter — supported by robust demand across all categories and regions. The launch of Miutine, the brand’s first fragrance developed in collaboration with L’Oréal, marked an important step in expanding the beauty segment.

By region, the Asia-Pacific area posted double-digit growth (+10%), driven by improving demand in Mainland China. Europe recorded a 6% increase, supported by domestic consumption and tourism. In the Americas, revenue rose 15%, accelerating in the third quarter. Japan was up 3%, while the Middle East grew 21%, despite a high comparison base from last year.