LVMH shares rise as much as 13%

French luxury giant LVMH unexpectedly returned to sales growth in the third quarter, driven by improving demand in China and the United States. The results sparked a strong market rally, with shares jumping 13%, their biggest one-day gain since January 2024.

According to the company’s report, organic revenue rose 1%, defying forecasts of a decline. The fashion and leather goods division performed better than expected, with sales down just 2%, while selective retailing climbed 7%. Sales in China and Asia excluding Japan grew 2%, and the U.S. rose 3%, lifting total quarterly revenue to €18.28 billion.

CFO Cecile Cabanis said demand in China remains “encouraging,” noting that consumers still hold significant post-pandemic savings that could support future growth. Analysts described the results as “a step in the right direction,” with Dior leading performance gains and expectations for broader recovery across regions.

Shares of other luxury peers also advanced: Kering (+7%), Swatch (+6.8%), Burberry (+6.5%), Hermès (+6.2%), and Richemont (+5.7%). Meanwhile, LVMH continues to revamp its top fashion houses, appointing Jonathan Anderson at Dior Couture and Maria Grazia Chiuri as creative director at Fendi, with their debut collections expected in early 2026.