Serie A may sell international media rights share to private equity

League aims to triple the income from overseas broadcast agreement by 2030

Italian Serie A is exploring ways to boost revenue from its international media rights, including the creation of a dedicated media unit and the potential sale of a minority stake to private equity firms.

Like other major European leagues, Serie A has faced challenges in recent years selling its media rights abroad. Broadcasters’ reduced interest, combined with the scheduling of expanded UEFA Champions League fixtures and the global popularity of England’s Premier League, has limited demand for Serie A matches.

Under current contracts, the league earns approximately €250 million ($292.9 million) annually from its overseas media rights. Serie A has set a long-term goal to triple this revenue by 2030.

Selling a stake in its international rights could provide an immediate cash injection, similar to deals completed by LaLiga and Ligue 1 with CVC Capital Partners. Some Serie A clubs are currently running at a loss, with Juventus reporting a €58 million ($68 million) deficit for the past fiscal year.

However, selling a stake carries risks: the league would not retain the entirety of its future income, depending on the length and structure of any deal.