Ferrari will raise prices by 10% ahead of new U.S. tariffs

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Following Donald Trump's announcement of a 25% tariff on imported cars to the U.S. starting April 2nd, Ferrari – which manufactures its supercars in Maranello, Italy – responded immediately. In a press release, the company stated it would raise the prices to a maximum 10%, which could add up to $50,000 to the cost. The price hike will take effect no earlier than April 2nd.

Ferrari confirmed that all cars imported after April 2nd will see a 10% maximum price increase, except for the Ferrari 296, SF90, and Roma models.

In 2024, Ferrari produced 13,752 cars and will launch its first all-electric Ferrari in October 2025. The company also reaffirmed its commitment to meeting its financial targets for 2025, despite the risk of losing 50 basis points on profitability margins.