Cubby Raises $63 Million Series A Led by Goldman Sachs Alternatives to Expand Self-Storage Software Platform
Elvira Veksler
Share:
Cubby, a technology company focused on software for the self‑storage industry, announced it has raised $63 million in a Series A funding round. The minority investment was led by Growth Equity at Goldman Sachs Alternatives, with participation from existing investors, according to an official press release.
The funding will support Cubby’s efforts to expand its suite of software products, advance artificial intelligence capabilities, recruit talent, and strengthen customer support infrastructure.
Cubby’s platform is designed to help self‑storage operators manage back‑office tasks, pricing, operations, and customer engagement through a unified system. The company currently serves hundreds of operators with thousands of facilities across North America, illustrating the growing adoption of software solutions in a traditionally analog segment of real estate operations.
Funding to Accelerate Growth and Technology Expansion
According to the press release, the new capital will be used to:
- Recruit industry talent
- Advance software and AI products
- Invest in product development
- Strengthen customer success initiatives
“This capital will accelerate Cubby’s mission to empower storage operators to grow their businesses more profitably, efficiently, and quickly by enhancing the industry’s access to world‑class technology and AI,” the company said in the press release.
Why This Funding Matters
From a venture capital and growth equity perspective, a $63 million Series A round led by a major institutional investor like Goldman Sachs Alternatives is notable. Series A rounds mark a transition point for startups: the company has moved beyond early‑stage proof of concept and is now positioning itself for broader market growth, product expansion, and talent recruitment.
Investors in such rounds are typically looking for:
- Strong product‑market fit
- Clear and increasing revenue
- A scalable business model
- A leadership team with vision and execution capability
In Cubby’s case, its focus on self‑storage — an industry with significant economic activity but limited previous tech innovation — positions it as a representative of a broader group of “vertical SaaS” companies. These are software companies that serve a specific industry with tailored tools rather than general business applications, and they have garnered increasing attention from venture and growth equity firms.
Industry Context: Self‑Storage and Tech Adoption
The self‑storage industry has historically operated with older, fragmented software systems. As customer expectations evolve and competition increases, operators are looking for modern platforms that can integrate key functions — from revenue optimization to digital rentals and customer communication. Cubby’s platform combines these features into a single system.
According to the press release, Cubby’s integrated approach — encompassing revenue management, call management, and e‑commerce capabilities — is intended to provide a more unified, scalable software experience compared with legacy systems.
What’s Next for Cubby
With the Series A funding secured, Cubby plans to build on its existing growth momentum by enhancing its technology — particularly its AI capabilities — and continuing to expand its presence in North America. The company highlighted continued investment in customer success resources to support adoption and value realization among operators.
The participation of Growth Equity at Goldman Sachs Alternatives — and the inclusion of a Goldman investor on Cubby’s board — reflects a broader trend of institutional capital backing enterprise software companies that serve underserved real‑world industries. These investors are increasingly interested in companies that digitize traditionally manual workflows while delivering recurring revenue models supported by software subscriptions.