Ross Video shifts strategy, targets $1B in revenue

Ross Video has announced a shift in its strategy, moving away from its planned IPO in 2025 to seek private equity investment to better support long-term growth and innovation.

Ross Video shifts strategy, targets $1B in revenue

CEO David Ross cited the short-term focus of public markets as a hindrance to the company’s goals, emphasizing the need to invest in innovation. The company now aims to reach $1 billion in revenue by 2030, a goal set to double its revenue in five years. Key initiatives include expanding the workforce, boosting R&D, and pursuing acquisitions to drive market leadership and product growth.

Boosting EBITDA

In seeking to boost EBITDA margins to enhance its public market valuations, Ross Video had deliberately slowed the pace of its R&D and sales investments. “Frankly, that’s just not me,” Ross reflected. “Pulling back on innovation and growth doesn’t fit the DNA of Ross Video. Private equity allows us to accelerate our investments while staying true to our mission.”

Ambitious revenue plan

Ross Video also unveiled an ambitious plan to reach $1 billion in revenue by 2030. Named as the “Big Hairy Audacious Goal” (BHAG), the plan aims to double Ross Video’s revenue over the next five years, in what the company said is a continuation of its well-established trajectory. According to the company, Ross has achieved 33 consecutive years of profitable growth, at an average of 17 per cent per annum.