Advanced Intelligence Generation (A.I.Gen.), a holding company dedicated to creating value for businesses through artificial intelligence and backed by Xenon Private Equity Small Cap (managed by Xenon AIFM SA), is expanding its portfolio by integrating key players in the sector.
A.I.Gen. has successfully acquired 100% of Youthquake, a Milan-based creative agency that leverages data at the core of its marketing, digital development, and creative activities. This acquisition adds to A.I.Gen.’s existing portfolio, which already includes four core companies: Kettydo+ (customer engagement and loyalty programs), Hic Mobile (AdTech specializing in mobile advertising), UrbiStat (geomarketing and market research), and BID Company (consulting in advanced analytics and artificial intelligence).
Milone and Bogialli reinvested
As part of the transaction, the founding partners of Youthquake, Matteo Milione (CEO) and Gianluca Bogialli, have reinvested in A.I.Gen., acquiring a 0.74% stake in the holding. The deal was financed by Green Arrow Capital and Merito through the Green Arrow Private Debt Fund II and Merito Private Debt Fund. According to BeBeez, they have also become shareholders in Newco Youth Srl, a vehicle established in September that holds 100% of the creative agency.
A.I.Gen. and Xenon Private Equity Small Cap were advised by Sani Zangrando Studio Legale Associato, while LawCrossBorder and LCF&Associates provided counsel to Youthquake’s shareholders on all aspects of the share transfer and concurrent reinvestment in the holding. Deloitte Legal assisted Green Arrow Capital and Merito with the legal matters related to the financing for the acquisition, and the notarial aspects of the transaction were managed by Notary Ciro de Vivo.
