Pronto secures $25 M Series B funding to accelerate on‑demand home services in India

Pronto, a fast‑growing on‑demand home services marketplace, has raised $25 million in a Series B venture capital funding round led by Epiq Capital, underscoring strong investor confidence in its rapid expansion across India’s urban household services sector. Existing backers including Glade Brook Capital, General Catalyst, and Bain Capital Ventures also participated in the round, bringing Pronto’s total funding to roughly $40 million and valuing the company at about $100 million post‑money, according to Entrepreneur.

This latest financing comes just six months after Pronto completed its $11 million Series A round, signaling both momentum in the business and growing appetite among global investors for startups that are formalizing traditionally informal markets.

From startup to scale‑up: Pronto’s rapid trajectory

Founded in 2025 by CEO Anjali Sardana, Pronto operates a digital platform that connects urban households with trained, background‑verified domestic professionals — known as “Pros” — offering a wide range of on‑demand services such as sweeping, mopping, laundry assistance, utensil washing, kitchen and bathroom cleaning, and more.

Branding itself as a 10‑minute household help solution, the platform aims to deliver reliable service quickly and consistently, challenging the way many Indian households have historically sourced domestic help — often through informal referrals, neighborhood networks, or word of mouth.

“Pronto is formalizing a fragmented market by building dependable home‑services infrastructure,” said Rishi Navani, Founder and Managing Partner at Epiq Capital, in a statement announcing the Series B round. “Customers told us Pronto has become part of their daily routine, with strong trust in its professionals and service quality.”

Strong growth metrics drive investment confidence

Pronto’s growth narrative has been striking: according to company data and independent reporting, daily bookings surged from roughly 1,000 to more than 18,000 within just seven months, reflecting an 18× increase in usage driven by rapidly rising consumer demand in major Indian metros.

Moreover, the platform is reportedly growing at a week‑over‑week rate exceeding 20 percent, indicating sustained adoption as more households incorporate on‑demand services into their daily routines. The startup has also expanded its footprint from a handful of cities to 10 major urban centers, including Delhi NCR, Bengaluru, and Mumbai, and operates in over 150 neighbourhood micromarkets across these locations.

This kind of demand has helped solidify Pronto’s position in India’s fast‑growing “instant help” services category, which blends convenience and technology to meet practical needs in busy urban lifestyles, particularly among time‑constrained professionals and dual‑income households.

Use of funds: scaling workforce and capability

Pronto says it will deploy the new Series B proceeds over the next 12 to 18 months to:

1. Recruit and train additional service professionals, expanding the on‑ground workforce to meet surging demand.
2. Enhance operations and logistics systems to support broader geographic reach while maintaining quality standards.
3. Deepen its presence across existing cities and service categories, ensuring reliability as the company scales.

Part of this operational expansion includes strengthening internal technology infrastructure and refining service workflows so that bookings remain smooth even as the business grows. The company also recently moved its headquarters to Bengaluru, a tech hub that offers access to talent and strategic partners, while keeping customer support functions operating in Gurugram.

Business model and service offering

Pronto’s model centers on on‑demand home services with flexibility for instant, scheduled, or recurring bookings. The company’s app connects customers with Pros who have undergone background verification and training to ensure consistent quality.

What sets Pronto apart is its commitment to reliability and predictability — traits that urban households increasingly value in the highly fragmented domestic help ecosystem. Unlike informal arrangements that rely on personal networks, Pronto offers transparency in pricing and scheduling.

The company’s pricing strategy, based on per‑task billing rather than hourly rates, is designed to be accessible and predictable, with many household chores such as cleaning or utensil washing costing well within reach for middle‑class consumers.

Empowering home service professionals

Part of Pronto’s strategic value proposition lies in how it engages and supports its workforce. Most of the platform’s service professionals are women — a reflection both of the domestic services sector in India and an opportunity to provide more stable employment conditions.

Pronto emphasizes structured shifts and predictable pay, moving away from the unpredictable, gig‑style engagements that have historically characterized informal house help arrangements. This approach has resulted in strong worker retention, with professionals reportedly earning consistent incomes and benefiting from standardized training and professional support.

Competitive landscape: a sector on the rise

Pronto is part of a broader wave of startups trying to digitize India’s domestic help and home services segment. Competitors include Snabbit, which has also raised significant capital (including a $30 million Series C round), and Urban Company’s Insta Help, which reportedly surpassed 50,000 daily bookings within a year of launch.

This competition illustrates how investors are betting on digital solutions to a problem that affects millions of urban households — how to reliably source quality home services without the hassles and uncertainties of traditional informal methods.

Market dynamics: why now?

Several trends are converging to make platforms like Pronto attractive to both consumers and investors:

1. Urbanization and Time Constraints: India’s rapid urbanization has increased the demand for services that save time for working professionals. As households strive for convenience, on‑demand apps that deliver services quickly are gaining traction.

2. Digital Adoption: Smartphone penetration and mobile payments have made it easier for consumers to adopt app‑based services across categories — including daily chores that were once limited to mouth‑to‑ear referrals.

3. Formalizing Informal Labor: By onboarding workers with verified identities and structured engagement models, Pronto is part of a larger push to formalize employment conditions and bring transparency to a sector once dominated by informal arrangements.

Founder’s perspective and vision

CEO and founder Anjali Sardana has positioned Pronto as a solution to persistent inefficiencies in the household help market. Rather than replicating existing gig‑economy models, the company emphasizes trust, reliability, and scalability — addressing both customer needs and worker welfare.

In statements to the press, Sardana highlighted the importance of closing the gap between customer expectations and traditional service delivery models, noting that Pronto’s rapid adoption reflects a deep market need for dependable service on demand.

Challenges and considerations ahead

While the funding round and growth metrics paint a positive picture, Pronto faces several challenges typical of hyper‑growth service platforms:

1. Supply constraints: Rapidly expanding the workforce while maintaining quality and onboarding standards is a complex operational challenge.
2. Competition: Well‑capitalized competitors are also vying for market share in the same segments.
3. Unit economics: Ensuring long‑term profitability while keeping prices affordable for consumers will require careful balance.

Looking ahead: scaling and innovation

With its Series B funding secured, Pronto is well‑positioned to deepen its presence in existing urban markets and explore expansion into new cities and micromarkets. The company is also exploring additional service verticals — such as car washing and dog walking — that could broaden its value proposition to users beyond core household chores.

Investors will be watching closely as Pronto scales, looking for signs that the business can sustain growth while maintaining service quality and expanding its professional workforce. The next 12–18 months will be crucial as the company seeks to build durable infrastructure and deliver long‑term value for customers and service professionals alike.

Conclusion: a defining moment for India’s home services space

Pronto’s $25 million Series B funding round is a milestone not just for the company but for India’s broader on‑demand services sector. It reflects a growing investor belief in the potential for tech platforms to innovate in everyday life categories — bringing convenience, standardization, and professionalism to tasks millions of households undertake daily.

As urban lifestyles evolve and digital adoption deepens, platforms like Pronto may well define how future generations access and manage home services — making time‑saving, reliable help a regular part of daily routines across India’s bustling cities.