GameStop falls 8% as traders question risky $1.3B bitcoin bet

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GameStop shares fell sharply by 8% in Thursday's pre-market session, reversing nearly all of the previous day's gains, as investors reacted negatively to the retailer’s ambitious plan to raise $1.3 billion in convertible debt specifically to fund Bitcoin purchases. Despite Wednesday’s positive momentum—when shares rallied 12%—sentiment quickly soured after the company disclosed the details behind its crypto-focused financial strategy.

Under the proposal, GameStop intends to issue convertible notes due in 2030, carrying a zero-percent yield. These notes can later be converted into company stock at a fixed price of $28.46 per share or settled in cash. The company also left the door open to expanding the offering by up to an additional $200 million, signaling even more aggressive exposure to Bitcoin.

This sudden strategic pivot sparked immediate skepticism among traders. While the “OG meme stock” brand is no stranger to volatility and unconventional financial maneuvers, market participants question the logic of exposing GameStop’s relatively stable balance sheet—bolstered by $4.8 billion in cash and consistent annual interest earnings of approximately $220 million—to the extreme volatility of cryptocurrencies.

Recently, GameStop’s turnaround plan, focused on reducing operating losses through strategic store closures and expanding into profitable niches like collectibles and trading cards, had begun to show results. Net operating losses had been reduced to under $10 million annually, and the company’s substantial treasury investments were generating steady returns. Introducing Bitcoin as a treasury reserve asset, however, creates potential instability, potentially amplifying returns or significantly undermining recent financial improvements.

Traders now face uncertainty: will this high-risk bet pay off, or will GameStop’s venture into Bitcoin disrupt its carefully rebuilt financial stability? For now, caution prevails, with investors clearly signaling their discomfort with the decision. The stock's near-term performance will hinge on sentiment around this bold strategy shift, making careful risk management critical in the sessions ahead.