Porsche 2025 deliveries fall 10% on weak China demand

German luxury carmaker Porsche said on Friday that global vehicle deliveries in 2025 dropped 10%, as demand weakened in China and parts of Europe, and new EU cybersecurity regulations constrained supply, particularly for some combustion-engine models.

The company delivered 279,449 vehicles last year, down from 310,718 in 2024. China — a key market — saw deliveries fall by around 26%, while Germany and the rest of Europe each posted double-digit declines, the automaker said. Porsche attributed the downturn partly to tougher market conditions in the luxury segment and stiff competition in electric vehicle (EV) sales.

Porsche also noted that EVs accounted for 22.2% of global deliveries in 2025, with plug-in hybrids making up another 12.1%, keeping the brand’s electrification share near its stated target range.

On the financial markets, Porsche shares have recently fallen sharply, reflecting investor concerns about future earnings and lower expected vehicle volumes. The stock was the biggest decliner on the European STOXX 600 index earlier this week, sliding more than 7% amid worries over 2026 profit estimates and margin pressures linked to EV investment costs.

Analysts have pointed to a challenging outlook for luxury automakers as they balance the transition to electric models with demand softness in China and regulatory headwinds in Europe. Some market commentary has also highlighted that, despite strong brand recognition, Porsche’s financial performance remains closely tied to broader automotive industry pressures.