Google launches Gemini 3, turning AI into revenue engine

Google has launched its latest AI model, Gemini 3, directly integrated into Search and other premium products, aiming to boost revenue and strengthen its economic strategy.

Gemini 3 is available from day one in Google Search, offering an AI Mode that delivers computer-generated answers for complex queries. Paying users gain access to advanced capabilities through premium subscriptions, creating a new revenue stream for the company.

The model is already being used by over 650 million monthly active users, giving Google a significant platform for monetization. Increased engagement and subscription growth can directly support advertising revenue, as AI-powered search improves user retention and query volume.

Google is investing heavily in AI infrastructure, with billions allocated to computing resources and development. Gemini 3 also helps optimize internal operations, as a substantial portion of new code generation within Google is now AI-assisted, reducing development costs and accelerating innovation.

In short, Gemini 3 is not just a technological upgrade but a strategic business asset, driving subscriptions, advertising, and operational efficiency, and positioning AI as a central component of Google’s economic growth.

Irina Zelenenko