Mondelez invests $40m in generative AI to slash ad-production costs by up to 50%

Snack giant rolls out new tool to automate marketing content and speed up campaign delivery as rivals also ramp up AI use.

Mondelez, the maker of Oreo and Cadbury, has poured $40 million into a new generative AI platform that aims to cut marketing-content production costs by 30% to 50%. Developed with Publicis Groupe and Accenture, the system is already powering social media campaigns for Chips Ahoy in the US and Milka in Germany, with plans to create short TV ads as early as next year and potentially support creative work for the 2027 Super Bowl.

The tool is designed to reduce reliance on traditional agency workflows, accelerate product-launch and creative cycles, and produce tailored digital content at scale. Mondelez will begin using it for Oreo and Lacta in Brazil and Cadbury in the UK, and expects to deploy it for product pages on Amazon and Walmart starting in November.

Despite the automation push, the company says human review remains mandatory to avoid ethical lapses and ensure compliance with internal rules prohibiting unhealthy-behaviour promotion, manipulative language and harmful stereotypes. Rivals including Kraft Heinz and Coca-Cola are also testing AI-driven advertising, as the packaged-food sector races to cut costs and boost speed-to-market.